Guides & Articles
Everything we have learned, written down.
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Remarketing and Paid Advertising: Why is it critical in an online advertising strategy?
Let’s find out together why remarketing is a must-have in defining and implementing online paid advertising strategies.
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UGC (User Generated Content) Creations.
Welcome to this new article where we are going to talk about the creatives for our Facebook Ads. More specifically, we are going to address a particular type of creative: UGC User Generated Content.
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Google Analytics 4 (GA4) vs. Google Universal Analytics (UA): What’s new and what’s different
The main differences between Google Universal Analytics (UA) and Google Analytics 4 (GA4) Google’s new tracking and measurement software.
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The Data Discrepancies between Facebook Ads Pixel and Google Analytics
Are you analyzing the data from the Facebook panel and comparing it to Google Analytics, but you don’t see the same number of transactions, revenue or leads generated? Discover the Reasons why.
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The 3 Essential Ingredients to make Your Online Business Grow.
The 3 key ingredients for online growth are: Solutions Ecosystem, Relationships and Community, and Customer Acquisition System. Come and discover them all in detail.
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Email Marketing
Email marketing metrics: the 9 essentials to monitor for your strategy
Do you really know all the email marketing metrics to monitor to optimize your campaigns? In this article I will point out the 9 that you should monitor consistently.
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