Guides & Articles
Everything we have learned, written down.
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Facebook Ads: a guide to campaign goals
The ‘article describes the main types of campaign goals that can be implemented in the Facebook Ads platform.
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How to create effective copy and creative for your Facebook Ads
In this article you will find some useful hints, examples and ideas for creating and improving your copy and Ads.
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Dynamic Ads on Facebook: the DPAs and DABAs.
This article defines dynamic ads on Facebook, analyzing the benefits of them as well as listing some practical tips for their optimization.
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Facebook Ads vs Google Ads: questions to ask yourself when choosing which platform to invest in.
In this article we will explain the differences between Facebook Ads and Google Ads, the two most popular advertising platforms, the goals you can achieve on each platform, the visual differences between the two, and the advantages of each to grow your business or brand.
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Is your E-Commerce not selling? 8 possible causes and solutions
Are you trying to figure out why your e-commerce isn’t selling? In this article I will point you to 8 possible causes and their solutions to improve it!
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How much should you invest in advertising? Find out by calculating your MER
The ‘article defines the concept of MER and efficiency of marketing expenditures for the purpose of identifying the ideal advertising budget while avoiding overspending.
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How to optimize your ads? Optimization rules and best practices for your campaigns
In this article, I’ll give you some tips on how to optimize and scale your Facebook and Google Ads campaigns
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Video campaign: guide and tips for your YouTube ad
In this article you will find the various types of Youtube ads and practical tips for creating an effective video campaign based on your Business goals.
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Generating leads: 6 elements to leverage to acquire contacts
In this article I will explain why generating leads is essential to making your company competitive and growing your business.
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Discover the benefits of Shopify Plus: Optimize your online store
Are you considering migrating to Shopify Plus for your e-commerce? In this article I will provide you with a detailed guide to the benefits of the Plus version.
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Reduce wasted advertising budget on Google Ads with portfolio bidding strategies with maximum CPC
Learn how to avoid wasting budget on Google Ads with this super advanced bidding technique.
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Attribution models in Google Analytics 4: Conversion analysis guide
Google Analytics 4 offers a variety of conversion attribution models to help you better understand the conversion path of your users. In this article you will find out what different attribution models are available and how to choose one that suits your needs.
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